Plain English Writing
Do you want to sell more of your offerings and expand your customer base while saving time for you and your team? I can help you and your business achieve this with my plain English writing.
What is plain English writing?
Everything I write for my clients is in plain English, but what does that mean? Plain English writing means communicating so everyone can easily understand your messaging.
It means instead of writing this gobbledygook
“You will be provided with the details you need to access the learning material prior to commencing the course.”
I write this clear message.
“We’ll give you access to the learning material before you start your course.”
Why is writing in plain English important?
Writing in plain English is important for three main reasons:
1. It gets your message across quickly to your audience.
2. It helps your audience better understand your messaging.
3. It keeps your audience relaxed because their brains aren’t working in overdrive to understand you.
How does writing in plain English help my business?
Writing in plain English is hugely beneficial for your business. Why? Because no matter whether you sell products or services, people who understand your offerings will buy more from you. When you communicate clearly, you’ll have less back-and-forth with your audience because they’ll understand the instructions you gave them the first time ‘round. This translates into more time for you and your team members to work in your areas of expertise rather than explaining something for the tenth time.
Writing in plain English can also expand your customer base. How? Because it makes your messaging more accessible to those with lower literacy levels. You might be shocked to know that 44% of Australian adults don’t have a high enough literacy level to do everyday tasks like reading a bus timetable or getting the groceries. When you write in plain English, you include these people in your messaging, so you increase your customer base. Writing in plain English also makes life easier for your audience, which makes them like your business more and want to buy from you.
What can you write in plain English for me?
Whether it’s words for your blog posts, website, email newsletters, or anything else, I can write it in plain English for you. Click the button below to fill out my contact form and get the ball rolling with your project.
Not quite sure what you need?
Check out the other services I offer: